“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute.
In content marketing Big Idea places the customer and customer experience first. We do not only consider what the business has to say, but we pay special attention to what the customers require. Having a deeper understanding of both, means targeted content can be developed, increasing your chances to convert a potential client into a paying customer. Content marketing success depends on three essential elements: a content strategy; content creation; and content measurement.
Content plays a larger role than just informing what is said in your next Facebook or social media post or deciding what you’re going to share in your monthly newsletter to clients. All content on every platform need to drive sales, whether it is short or long term, and help the business achieve its goals, while also establishing a lasting relationship with clients.
A content strategy is a great tool to align your business goals with your content marketing goals, and provides a blueprint of how, when and where you need to engage your customers in order to effectively move them closer to purchasing your product or service.
What content strategy entails:
Setting business goals.
Setting marketing goals.
Defining your clients’ personas.
Identifying the business niche.
Defining content themes the business wants to be known for.
Media, channels and platforms ideal to target clients on.
Goal measurement and success metric.
Our content creators bring your company’s story to life with the help of our team of professional copywriters. Content is expertly written and edited by industry professionals with great skills and experience in the agricultural, auctioneering, financial, medical, engineering, and other industries.
Content & copywriting for:
E-magazines [Digital publications].